Artificial intelligence may not be manifesting in the extravagant manner made popular by science fiction books and movies, but it is still having a substantive effect on the way we interact with our world. One of the areas where artificial intelligence is most powerfully changing things is in the world of business. Some of these manifestations of artificial intelligence are taking forms we can already see, but many are still in their early stages of infancy. Here is how A.I. is changing business today and what we can expect from it in the future.
Assisting with Human Resources
While popular fiction may envision a world where artificial intelligence outright replaces human labor, the short-term future is one where A.I. plays a more auxiliary role in the labor process. HR is already starting to make use of artificial intelligence in a supplementary capacity. This can take the form of chatbots who can help with the early screening process for prospective new hires and even groom potential candidates before there are even openings. Automated artificial intelligence also allows HR to create ideal hiring advertisements, and machine learning can analyze the sorts of tics and behaviors that might be red flags in video interviews but might be overlooked by humans.
Serving the Customer Directly
The same chatbots that are used to make the HR experience simpler can also be utilized in the field of customer service. It’s not cost effective to maintain a customer support team 24 hours a day, but by using bots, companies can automate much of the process. At their most basic level, bots will provide organized profiles of customer issues, but that’s just the start. Through the incorporation of machine learning, bots can learn the behaviors of users, identify a wide range of different problems, and help them troubleshoot those issues directly.
Helping With Targeted Advertising
Understanding the demographic you’re looking to reach is a critical component in selling a product or service, but machine learning and artificial intelligence make it easier than ever to address the unique and personal needs of every individual customer. a big part of this plays out through data analysis. By tracing the browsing habits of each customer, you can understand the products and services that interest them and provide marketing opportunities that are directed at their needs. This can play out in everything from automatic product suggestions to push button notifications, but the end result is the understanding that your brand understands their demands.
Expanding a Company’s Social Media Presence
Social media has greatly expanded marketing and advertising dynamics because they allow customers to do the heavy lifting. Engage users to serve as signal boosters for a business’ direct needs, allowing them to spend less directly on their advertising budget. Artificial intelligence can assist with this through behavioral targeting. A.I. systems can analyze the behaviors of prospective customers before they have ever accessed your site and identify their needs so that your sales teams can move in and close the deal.
Fraud is still a major concern for internet shoppers, and a security breach can quickly devastate a company’s reputation. Artificial intelligence can help you shore up your weaknesses and create a response system that you are confident in. Modern A.I. assisted fraud protection lets you think like a hacker and predict new attacks before they can occur. This is facilitated through methods like speech and video recognition as well as machine learning and automation.
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