Broadcast media giants like Sinclair Broadcast Group are known to be one of the greatest advertising mediums. They have a wider reach with great influence that covers a wider variety of audiences. Currently, broadcast groups are making a shift from traditional media to digital platforms.
With the COVID-19 pandemic, broadcasting groups are now changing their focus. This is a move to update how advertising is bought and sold to limit the effect of pandemics on their revenues. There has been a great push in the broadcasting industry towards the adoption of automated buying and selling of spot TV.
There have been concerns by some broadcasters that automated selling may bring down the pricing. According to them, this will push them to sell based on the data they consider inappropriate. Despite all the concerns, leading broadcasters like Sinclair Broadcasting Group are ready to give it a try.
Benefits of Sales Automation
Most broadcasting companies enjoy the following benefits through automating their sales.
Control of Broadcast Sales
Companies feel sales automation has helped them to take control of the broadcast sales. Since production, sales, accounting teams, and traffic are synced in one platform, companies are convinced automation will crush their sales goals.
Follow-Up Reminders
After chatting with a prospect, there may be a need to follow up. Broadcasting companies may have to set their automatic reminders to do a follow-up. This may be in form of an email with relevant sales content, in-app messages, or it could be a follow-up call.
Broadcasting companies increase their customer retention through follow-ups. They never stop engaging with their customers once the deal is closed. This makes their customers stay when the time to renew their plan comes.
Increase Sales
For every company, increasing sales is the most desired result. Companies need to understand the customers’ needs and motivation. This will help them to sell more. Companies that go for sales automation are more likely to increase their sales rate.
Lead Nurturing
Sinclair Broadcast Group like other broadcasting groups invests in sales automation to automate the lead nurturing process. Sales automation software enables the sales team to extract leads from website visits and web campaigns. This allows them to contact the newly acquired leads.
More Qualified Leads
Most companies use sales automation to improve their lead quality and have more qualified leads. Companies that have more qualified leads always have a bigger chance of a conversion.
Improve Sales Team Productivity
The main reason for sales automation is to reduce administrative tasks such as data entry. By doing so, a company is likely to improve its sales team performance. Companies with a defined workflow are great performers.
Demo Scheduling
A potential client may be interested in a demo of a product. Companies that have sales automation software can link directly to their schedule. This will enable the client to choose from the available time slots.
Final Thoughts
Sales automation can increase a broadcasting company’s productivity and efficiency. This saves their time. In turn, broadcasting companies spend less time worrying about administrative tasks and more time closing deals.
Sales automation is a game-changer and a CRM, customer relationship management is important for a successful sales automation. Broadcasting companies like Sinclair Broadcasting Group have the right CRM to manage and trigger their sales automation.
To boost your sales in your broadcasting company, try sales automation.
About Sinclair Broadcast Group, Inc.
Sinclair is a diversified media company and leading provider of local sports and news. The Company owns and/or operates 21 regional sports network brands; owns, operates, or provides services to 185 television stations in 86 markets. Sinclair Broadcast Group is a leading local news provider in the country, owns multiple national networks, and has TV stations affiliated with all the major broadcast networks. Multiple platforms deliver Sinclair Broadcast Group’s content, including over-the-air, multi-channel video program distributors, and digital platforms. The Company regularly uses its website as a critical source of Company information, which can be accessed at www.sbgi.net.
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