In this current age of technology, there are new advancements seemingly every few months. Heading into 2018, there are many exciting, innovative trends that are likely to emerge. With that being said, here is a look at 10 business trends that should enhance different companies in 2018.
Artificial Intelligence
Many companies are relying on Artificial Intelligence to perform consistent tasks while also processing large amounts of data. Many companies are using AI to enhance the customer’s experience. Google has released TensorFlow and Amazon has created an AI friendly platform for developers to collaborate with AI centered services.
Increased Wages
Research has shown that most HR managers can expect to see an increase in wages across different sectors. Many companies will be under pressure to change their compensation structure to keep quality employees. Companies are looking for ways to improve their cost transparency so that they can save money.
Generation Z Will Emerge
Generation Z (people born after 1998) will have a stronger influence on the workforce. Projections have shown that Generation Z may soon outnumber Millennials in the workplace. Generation Z members have different characteristics from Millennials, and companies and brands will look to take advantage of that.
Blockchain
Bitcoin represents a new way of processing information. Blockchain builds on the foundation of Bitcoin. Blockchain is becoming a popular tool in the financial industry, and its emergence has helped solidify that blockchain is here for the long haul.
Social Learning
More companies have started to implement unique ways to keep their employees connected. Social learning allows people to interact with each other and share ideas. In the future, more tools will be added to support mentoring opportunities.
Subject Matter Experts
Companies are recognizing the importance of subject matter experts, as they help educate people. Subject matter experts help thoroughly explain industry trends. More companies will provide training to subject matter experts to help them deal with different sales environments.
Social Media Live Interactions Continue To Grow
Companies are aware of the benefits of building a strong community. In person and live interactions are the easiest ways to grow a community. Face to face interactions that lead to social learning are more beneficial than simply interacting through social media. Many companies will look to bring back live events where people can interact in person.
Problem Solving Based Marketing
More companies will focus on explaining why their products will solve the problems of the consumer. This allows companies to emphasize the individual needs of their customers even more with their marketing efforts.
Community Based Marketing
Companies are more aware that they can increase their popularity by serving their community. With so much available information, people have complete access to a company’s prices and mission statement. Serving the community helps companies establish trust with their consumers.
Augmented Intelligence
Augmented Intelligence is being used across many different industries. Companies are using Augmented Intelligence to enhance their employee’s performance. Amazon is using Augmented Intelligence to enhance their marketing efforts by determining the prices that people will pay for different products.
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