It is common marketing best practice to promote the writing, videos and images that fall in line with your company’s brand image, help to promote the ideas that correspond, and most importantly that has already been created and pushed out across the internet. That content can and will always be effective and needed to gain visibility for your business, but if you really want to make an investment that will give back to you and your business time and time again… create your own content. You can become the thought leader in your area of expertise, not only gaining exposure for your business, but increasing revenue for years to come without having to lift a finger. Read on to learn about a few very simple, effective ways to invest in your business by creating great, original content.
Distinguish Between Two Types of Content
First, distinguish between the two main types of content that are found online. Original content consists of text, video and imagery that are created from original thoughts. On the other hand, regurgitated content consists of materials that are copied and rewritten from other people’s ideas.
Obviously, the rewritten content is inferior because it’s the same materials being repeated over and over again. Write original content that allows you to offer a new perspective on the same idea. Share your own personal viewpoint instead of jumping on the bandwagon of someone else’s opinion. In addition, Google and other search engines does not allow duplicate content and promotes websites that have original content.
ORIGINAL Content is the Key
Creating original content is more important than most people think. On the Internet, there are millions of pages of content that are rewritten using other people’s ideas. Many writers and bloggers are not experienced in their craft, but their ideas still get published on major websites. Paid writers are not always interested in the subject matter that they are covering.
If you want to connect with your clients, not only write about what you know, but write about what inspires. Your readers will know if you have created original content or the type that is made lazily. They appreciate you more when you make the effort to be original.
Every Type of Writing for Every Facet of Your Business
In addition to providing great, original content, make certain that you are wearing many writing hats all at once. When you are writing in your field of expertise, make certain that your tone stays professional and concise. When writing up details about your products that will be placed in editorial magazines or on your website, write as if you are the salesperson who is selling their favorite bracelet in the store to every customer who walks in. When you wear your blogger hat, write in a friendly, conversational style that people can understand and easily relate to personally. Finally, write as a marketer who wants to get people to buy your products. Provide links throughout the content and encourage readers to view your products or services.
Content creation is a smart, sound, and cost-effective investment that you can make in your business that will continue to benefit you for years and years to come without you ever knowing it.