As a data-driven marketing technology company, Zeta Global helps companies acquire, grow, and retain valuable relationships with customers.
David Steinberg’s company will be opening two artificial intelligence and data labs in their offices in San Francisco and New York City. These labs are state of the art and feature the latest in marketing technology insights.
These laboratories were designed by Zeta’s Chief Technology Office Christian Monberg with help from the California Institute of Technology and a few other academic institutions.
Steinberg’s main goal of the labs is to use the company’s proprietary data set and patented machine learning technology together to create a captivating user experience. The laboratories showcase how Zeta takes in trillions of data points, processes the data to separate the signal from the static, and activates the knowledge through unique data insights that relate to consumers.
Artificial intelligence and data are topics that are often discussed because they have a complexity that people want to understand. They are physical manifestations of real-time signals that allow marketers to connect with a plethora of data. Our clients and partners benefit from understanding more about how technology can deliver groundbreaking results for marketing professionals.
The AI and Data Labs launch are the latest advancements for Steinberg’s company. They have also recently integrated Sizmeks innovative demand-side platform into their marketing platform. The company was also recognized this year for the Enterprise Software Marketing Management platforms making them an innovator in the market.
David Steinberg hopes that the AI and Data labs will help to inform, educate, and inspire their clients and partners to develop creative strategies and grow.
Zeta is a large technology company with more than 1,000 clients and partners around the globe. The company was founded in 2007 by David A. Steinberg and John Sculley.
The marketing platform has been recognized in Gartner’s Magic Quadrant, a research methodology that provides a competitive graphical positioning of four different kinds of technology providers in faster-growing markets. They were listed as a digital marketing hub for multichannel campaign management.
They are focused on helping their clients win by delivering laser-focused results.
Zeta Global is expansive and has over 1,400 employees located throughout four continents around the world. The company is headquartered in New York City with offices in Boston, Nashville, San Francisco, London, and Hyderabad, India.