The Crate Club: ‘A Winning Business Model’

In the beginning, Crate Club brought together a community of like-minded Special Ops veterans working in the field to take questions from the survival community about the emergency and survival gear in the marketplace, whether it was guns, knives or general survival gear. In addition, the Crate Club invited these equipment and tactical experts to oversee the construction of box set collections of the very best equipment available, and also to extend a membership opportunity to subscribers to share the wealth of information the professionals have. Along with being established Special Ops People, Seals, Marines and other agencies, these experts are regular every-day-carry and self-reliance people, so they’re living the life minute to minute. The Crate Club company throws an annual membership party to give members access to their expertise.

At last, an organization has produced a gift box subscription service that is designed and sold by the people who would appreciate the equipment the most. As a result, aficionados of survival, knives and gun equipment receive new, exciting items every month in the mail. Likewise, the people who love such talented enthusiasts can also purchase the boxes to give their talented loved ones as gifts. For example, if you know an avid hunter or gun enthusiast who can’t take their eyes off survival equipment sold in retail stores, this box would be the perfect gift. Above all, the boxes are obvious gift purchases for people who regularly carry survival equipment in off-road vehicles, explores isolated places and enjoy tough outdoor adventures. If the recipient is into survival gear, the box will be a complete excitement from the moment they receive it. This box of gadgets is so much more desirable than a tie or a wallet or any other pedestrian gift. They’ll be itching to look, get excited by what they see and engage with the actual items even while the family sits around the Christmas Tree.

In particular, the crowd the Crate Club reaches with their boxes are the people who believe the Zombie Apocalypse is right around the corner. According to Wikipedia, the CDC has embraced the possibility of various transmission-point infections that could overrun certain populations, indeed the whole world, and this perception isn’t for a crowd of rubes. Government officials actually used the phrase “Zombie Apocalypse” to describe such events. Furthermore, they have suggested people would be stupid not to believe in it, so the idea has been endorsed by the officialdom. As a result, the Crate Club Box is not only a fun gift to receive, but the threats to your person are real on so many different levels!

This crowd is into emergency preparedness, and with today’s awareness of potential emergencies, this group is growing.

Because Crate Club gear is highly practical, the appeal is not limited to survivalists. A multi-use tool that folds up into the size of a credit card attracts a lot of curious people. This stuff appeals to anybody who is repelled by couch potato level activities. Just the desire to be physically fit will qualify as a potential enthusiast for Crate Club’s gear.

The customer values novelty, fun, high-quality survival gear. They value the presentation of the box and access to otherwise hard-to-find items. Since Crate Club can meet these needs in each box they ship, they deliver great value. The membership fees increase the value by reducing the price of each box, and the customer can crunch the numbers and actually see it.

The items Crate Club puts in their crates is high-quality stuff, so even the lower price point crates will get the blood pumping, and the lowest price crate includes only two items! On the other hand, the much higher-priced crates are definitely blood-pumping kits.

While you may only receive the two-item box, the equipment is high quality, and highly practical. Crate Club’s people are all over this kind of gear. They know what’s good, they know what’s new and they talk to suppliers all the time. To change gear is something of constant value at Crate Club, so that’s also good.

Crate Club’s products are the key to their success. They use only the most compelling brand names of gadgets and items everybody in the survival game wants. Their brand names include:
1. Surefire Tactical Lights
2. Sog Multi-tools
3. Gerber Lights
4. Exotac Fire Lighters.
5. Crye Precision Personal Armor
6. Kershon Knives
8. Vertex Backpack and Tactigami Kits
9. Rand Lubricant

The really hardcore special ops stuff is going to arrive in your gift boxes. When you see the variety and quality of the items you can buy from the Crate Club, everyone will be satisfied that they’re equipped for the real jungle or the urban jungle. The survival equipment promises so much for consumers, and Crate Club is a winner.