The Five Things Google Can Teach Your Business and Why It Is Important

Introduction

Companies like to blame their problems on a lot of things, including technology and people. What they do not seem to understand is that the two are interconnected. It is the people who set up the technology. It is the people that implement that changes that are necessary. Most company problems are people problems. More companies need to optimize the staff they already have. They need to engage their employees more. I do not think a lot of companies can afford the high turn-over rates they seem to have.

Google has 5 tips on how to help companies understand where their problems lie. That way their resolutions can be considered long-term instead of short-term.

The Mission Statement Needs To Be Clearer

Google has one. It is clear and concise. The last thing you want is to turn your projects into a “check the item off the list” scenario. Your employees need to feel wanted and needed. They want to feel satisfaction in the job they have done. Every member of the executive branch needs to understand that too. A lot of mission statements lose sight of their true purpose. Passion and excitement help your employees feel more secure in the job they do.

Google Reports Recommend Companies Need To Show More Transparency

Some companies feel this makes them come across weak. The more you communicate things, the less confusion there is. Transparency is not a weakness. It is a strength.

According To Research Analysts At Google, You Need To Give Every Team Member A Voice

Your low-level workers are at the frontlines. They see things your eyes do not. Every person needs to feel that their opinion is warranted. You need to show them their ideas are accepted and part of the overall concept. Your frontline people deal with the customers. You do not. They might have more experience in dealing with a situation than you do.

Your low-level employees need to feel safe when discussing something with an executive leader. I lived it once. I know how hard it is to feel safe when your managers are not listening to you. Google has some excellent tips you can view online.

Accountability Works Both Ways

You need to hold your managers accountable for things they do not do. One study on Google suggests you should have your managers spend a day in your shoes. Give them a chance to see how hard your job is. Some managers do not know what it is like until they walk a mile in your shoes.

You Need To Have Trust With The People You Work With

Companies should find a way to part ways with those they cannot trust. The feedback needs to be sincere. I lived this with some of my ex-managers. They rigged the system to make it reflect well for them. Your company might be facing a similar situation. Your company is not going to foster transparency, positive vibes or trust doing that.