The rules of data collection are changing rapidly. They change almost on a yearly basis. So, what is doing this mean for your business? There is another international law for collecting data on consumers. This law is called the General Data Protection Regulation (GDPR). What impact will this have on your US based business? This will have serious implications for your business.
The impact these new laws have on business will impact mass marketing exponentially. It is best not to mass market anymore. The best thing to do is personalize all your email and marketing messages. This will mean getting permission from consumers prior to sending them an email or other marketing material. The use of mass marketing has no impact on customers. They would rather feel valued and this means collecting their data and notifying them you will send them an occasional email with a marketing message in it.
All websites collect data from users. However, many websites also share this data with other business and sell email addresses for mass marketing campaigns. This is not only against GDPR, but it can also have a serious impact on how customers will do business with you in the future. You must tell the customer you are not going sell their data. But, you also must be true to your word.
Complicated Privacy Statements
How and When to Collect Data
Collecting data is easy. Simply, have the form for your website visitors to complete. When you have them fill it out is for you. However, the best time to dispose of them fill out this information is when they are getting ready to check out and buy something. This does mean that from that moment on you will have the information stored on your server. However, it is best not to use this information unless you need it for some reason. Most businesses today will send a personalized email to the client enticing them to return and buy something else.