The Business Cards
Business cards have become both ineffective and obsolete. Google is now used to research an individual or a company. Names, phone numbers and emails are saved on mobile devices and online making business cards useless. If a company is unable to locate positive information online, the individual will not be called back regardless of what the business card says. Many successful entrepreneurs encourage people to download their app as opposed to handing over a business card. The entrepreneur simply sends a link and the company only requires seconds to be on their database. It is important to realize a wallet is only capable of holding so many business cards. If an app is not available a text message can be created then simply copied and pasted when needed. A link to the website should be included for convenient and immediate contact.
Emails are much more effective than business cards provided they include a signature and links for all websites and social media. For individuals desiring something less technical, giveaway items are an option. This can be any marketing vehicle capable of establishing a conversation about the brand. One of the most common items used is a free t-shirt. This often converts someone for life. An app with a simple affiliate program provides the opportunity to promote the brand immediately by pushing a couple buttons. The majority of companies no longer use business cards or any printed marketing material. The brand is promoted by the people working with the company, apps and websites. It is important to secure a unique app name while they are still available.
In the past, establishing a website often required millions of dollars and an entire team of engineers. These sites can now be built by freelancers for an affordable price. App companies are providing customers with their own apps at an incredibly low price. Although websites are considered a necessity, apps are still perceived as a commodity. Entrepreneurs are remaining ahead of the competition by securing their own apps. Not every entrepreneur needs an app. Each individual must conduct their own research to establish what their company requires and the type of branding most suited. It is important to understand what is attracting the customers and the reasons they are making purchases. Some professions require an app or online mechanism enabling consumers to request appointments. Other companies must provide a way for customers to submit requests for service. Yet other businesses enable bill payments or a contact for emergencies. A referral program can build a brand by enabling users to become promoters, referral partners, new customers and brand ambassadors.
The New Technologies
New strategies and technologies are consistently available. Many companies already have apps on the phones of numerous consumers. This enables the company to send special offers and push notifications directly to their customers. Business cards have become a tool of the past due to the advances in technology. Telling someone important you have an app available for download makes a much better impression than handing over a business card.
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