The Seven Must Read Business Books of 2018

Whether you want to start your own business, grow your business or simply get an edge over competitors in your company, business books can help you in a variety of ways. From understanding what drives your great rapport with your coworkers, the most important concepts in business never change. The best business books can help you understand them. Here are 7 business books you need to read this year.

1. The Nordstrom Way to Customer Experience by Robert Spector and Breanne O. Reeves:

   Not all the best business books are new, some of them are classics. In this new edition of an old classic, however, the authors explore the legendary customer service that Nordstrom’s has become synonymous with. No matter what industry you are in, customer service will always be a critical factor in business, making this book a must-read for all generations.

   2. Hacking Innovation by Josh Linkner

   While many may instantly associate “hacking” with something ne’er-do-wells do with computers, the underlying meaning of the term has to do with finding unorthodox or unconventional ways to solve complex problems. In this book, the author will teach you how to look at problems in a new and fresh way in order to devise unconventional and fresh ways of creating innovation.

   3. The Anticipatory Organization by Daniel Burrus

   There is a difference between seeing something that you know is genuinely going to happen and taking action and taking action in response to something that may or may not happen. In this book, Burrus introduces the concept of “hard trends” (things that are definitely going to happen) and “soft trends” (things that might happen) and teaches you how to recognize and deal with both.

   4. Top of Mind by John Hall: 

   John hall is one of the top experts in the field of content marketing. In this book, he shares many of his most valuable content marketing secrets and how he has used them to skyrocket some of his top clients into the stratosphere. The best news about content marketing is that it often costs you little more than some sweat equity, making this an incredibly valuable book for entrepreneurs and small businesses with no marketing budget.

   5. Be Like Amazon: Even a Lemonade Stand Can Do It by Jeffrey Eisenberg and Bryan Eisenberg:

   Contrary to what the name implies, Be Like Amazon actually looks at a number of successful businesses such as Kodak, Costco, General Motors and Walmart to get an in-depth look at what made them successful. The Eisenberg’s break the most successful strategies of some of the nation’s leading companies into four pillars that are so easily repeatable that even a lemonade stand can utilize them.

   6. The Potential Principal by Mark Sanborn:

   Having great potential will not automatically guarantee you success, but success generally only comes from living up to your potential. In this book, Mark Sanborn helps you determine just what your potential is and whether or not you are living up to it. If you aren’t, this book can help you get there.

   7. Winning at Social Customer Care by Dan Gingiss:

   In the 21st century, it is no longer enough for businesses to just provide customer service, they also have to create engagement via social media. In this book, Gingiss, an experienced marketing and customer care executive, explores how top brands are using social media to create engagement with their consumer base and building their brands in the process.